WHY

A NEW PATH WAS FOUNDED TO INSPIRE TO RETHINK OUR RELATIONSHIP WITH NATURE. BASED ON THE BACK PRINT OF THE FIRST WE ARE NATURE SWEATSHIRT A NEW PATH WILL CONTINUE TO EXAMINE THIS RELATIONSHIP THEORETICALLY AND TRANSLATED INTO LIMITED GARMENT EDITIONS.  A NEW PATH  SHOULD BECOME A PLATFORM TO CONTRIBUTE NEW IDEAS AND CONCEPTS OF HUMAN / NATURE AND CREATE A FEELING OF CONNECTION THROUGH ART POETRY AND DESIGN. 

THIS BRAND IS CENTERED AROUND THE VISION THAT WE NEED A NEW UNDERSTANDING OF OUR RELATION TO NATURE TO GROW INTO A MORE VALUABLE, SUSTAINABLE AND CONSCIOUS WAY OF LIVING ON THIS PLANET. THIS DIFFERENT MINDSET IS BASED ON THE BELIEVE THAT WE ARE ALL PART OF NATURE AND THEREFORE CONNECTED WITH EVERYTHING AROUND US. WE ALL KNOW THE HARD FACTS ABOUT CLIMATE CHANGE AND WHAT WE WOULD NEED TO DO TO PREVENT IT. BUT WE NEED TO FEEL THE BELONGING WE ARE HAVING WITH THIS PLANET TO CHANGE OUR INNER BEHAVIOR.

WITH THIS BRAND WE ARE GOING A NEW PATH AND WE WOULD LOVE YOU TO JOIN.

A NEW PATH

GLUECKSBURGSTRASSE 14/16 / GER 51065 KÖLN

SVENJAHOFFRITZ@ICLOUD.COM

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